What is a marketing database

what is a marketing database

Australian Business Marketing Database Lists

Sep 03,  · Database marketing is a form of direct marketing. It involves collecting customer data like names, addresses, emails, phone numbers, transaction histories, customer support tickets, and so on. This information is then analyzed and used to create a personalized experience for each customer, or to attract potential customers. Database marketing is a term for information-rich marketing efforts that rely on carefully aggregated database information. Although many kinds of marketing use consumer information, database marketing is distinguished by a specific kind of approach that uses database information to crunch the numbers on demographics, come up with specific.

Abstract : The data is related with direct marketing campaigns phone calls of a Portuguese banking institution. The classification goal is to predict if the client will subscribe a term deposit variable y.

Moro, P. Cortez and P. Decision Support Systems, Elsevier,June The data is related with direct marketing campaigns of a Portuguese how to loosen plumbing fittings institution.

The marketing campaigns were based on phone calls. Often, more than one contact to the same client was required, in order to access if the product bank term deposit would be 'yes' or not 'no' subscribed. There are four datasets: 1 bank-additional-full. The smallest datasets are provided to test more computationally demanding machine learning algorithms e.

Input variables: bank client data: 1 - age numeric 2 - job : type of job categorical: 'admin. Important note: this attribute highly affects the output target e. Yet, the duration is not known before a call is performed. What is a marketing database, after the end of the call y is obviously known.

Thus, this input should only be included for benchmark purposes and should be discarded if the intention is to have a realistic predictive model. Moro, R. Laureano and P. Novais et al. This dataset is public available for research. The details are described in [Moro et al.

Please include this citation if you plan to use this what is the conners test [Moro et al. Center for Machine Learning and Intelligent Systems.

Why Buy Australian Email Lists?

Email List US is a highly developed system with all businesses and consumers in the United States. Creating better opt-in lists for email marketing, Email List US cooperates with over 90 small and medium businesses that use our database. Email marketing is a fast and cheap way of getting close to people and presenting your products or services. Cell Phone List: Mobile Number Database. The CPL USA Database contains over million individual cell phone numbers!Our cell phone lists include every area code, every NXX (prefix) and wireless carrier! Each area code list also includes the SMS carrier messaging domain for email based text marketing campaigns! In addition, we offer the complete United Kingdom, Canadian, Puerto Rican & Virgin. All the data behind the marketing technology landscape produced by medattr.com The Martech Database. the data for the medattr.com marketing technology landscape. Sign up or log in to access the database, explore the 8,+ martech companies we've gathered, and contribute with updates and new companies. Get Access.

Our cell phone lists include every area code, every NXX prefix and wireless carrier! Each area code list also includes the SMS carrier messaging domain for email based text marketing campaigns! Consider our database a "Master List" of every mobile cellular number that currently exists.

Our in house experts are constantly maintaining and updating our mobile lists on a regular basis. Our goal is to provide our clients with the most accurate, complete and up to date mobile database anywhere!

For more information about our mobile lists, visit the Cell Phone Number List section. We also offer premium Cell Phone Number Lists which contain detailed demographic information.

The data includes full name, complete address, and wireless phone number. Other information includes, DOB, gender, homeowner status, and email address. For more information about our demographic lists, visit the Cell Phone Number List with Demographics page. The Studio can instantly send thousands of SMS and MMS messages to subscribers in over countries for fractions of a cent per message. Our easy to use web-based messaging platform includes many features designed to contribute towards the success of your mobile marketing campaigns.

From custom auto-reply messages to detailed delivery reports and a built in message scheduling system, the CPL SMS Studio contains all the tools needed to successfully manage campaigns of any complexity!

Need a delivery platform? Our Ringless Voicemail Drop Platform is an efficient and cost-effective way to deliver your message using our lists. Ringless Voicemail Drops are the legal alternative to auto-dialers, and an excellent way to send a direct message to your subscribers or potential customers. Our Ringless Voicemail Platform will leave a custom voice message directly on your audiences' voicemail without ever ringing their phones.

With our RVM platform, you can drop your custom message into thousands of voicemail boxes within minutes without ever bothering the recipients, and you are only charged for messages that are percent successfully delivered!

We know you will be impressed with our platform! For more info visit our Ringless Voicemail Drop page. Our clients include small businesses, insurance agencies, realtors, fitness centers, doctors, dentists, automotive dealerships, restaurants, networkers, politicians, predictive dialer users, educational institutions, and non-profit organizations just to name a few.

We offer the most complete and accurate cell phone number database available. We are now over million records strong! More Info. Ringless Voicemail Drop Platform Need a delivery platform? Our Clients Our clients include small businesses, insurance agencies, realtors, fitness centers, doctors, dentists, automotive dealerships, restaurants, networkers, politicians, predictive dialer users, educational institutions, and non-profit organizations just to name a few.



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