Australian Business Marketing Database Lists
Sep 03, · Database marketing is a form of direct marketing. It involves collecting customer data like names, addresses, emails, phone numbers, transaction histories, customer support tickets, and so on. This information is then analyzed and used to create a personalized experience for each customer, or to attract potential customers. Database marketing is a term for information-rich marketing efforts that rely on carefully aggregated database information. Although many kinds of marketing use consumer information, database marketing is distinguished by a specific kind of approach that uses database information to crunch the numbers on demographics, come up with specific.
Abstract : The data is related with direct marketing campaigns phone calls of a Portuguese banking institution. The classification goal is to predict if the client will subscribe a term deposit variable y.
Moro, P. Cortez and P. Decision Support Systems, Elsevier,June The data is related with direct marketing campaigns of a Portuguese how to loosen plumbing fittings institution.
The marketing campaigns were based on phone calls. Often, more than one contact to the same client was required, in order to access if the product bank term deposit would be 'yes' or not 'no' subscribed. There are four datasets: 1 bank-additional-full. The smallest datasets are provided to test more computationally demanding machine learning algorithms e.
Input variables: bank client data: 1 - age numeric 2 - job : type of job categorical: 'admin. Important note: this attribute highly affects the output target e. Yet, the duration is not known before a call is performed. What is a marketing database, after the end of the call y is obviously known.
Thus, this input should only be included for benchmark purposes and should be discarded if the intention is to have a realistic predictive model. Moro, R. Laureano and P. Novais et al. This dataset is public available for research. The details are described in [Moro et al.
Please include this citation if you plan to use this what is the conners test [Moro et al. Center for Machine Learning and Intelligent Systems.
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